The short version. We collect what you type into the quote form, plus ordinary web traffic data. We use it to call you with a quote and, if you go ahead, to schedule the installation. We do not sell it, rent it, trade it, or hand it to lead brokers. Ask us through support@zerograinwater.com and we will delete it.

Who we are

ZeroGrain Water LLC, trading as ZeroGrain Water, a Wisconsin company. We size and supply residential water treatment equipment across southeastern Wisconsin, and arrange installation through independent licensed Wisconsin plumbing contractors. We are the party responsible for the information described here. Reach us through support@zerograinwater.com.

What we collect

What you hand us

Whatever you type into the quote form: your first and last name, phone number, email address, the town you are in, whether you are on city water or a private well, and any note you add. Every one of those fields is there because the quote needs it. Nothing on that form is collected for a purpose other than quoting your house and, if you go ahead, getting the right equipment onto the plumber’s van.

When you tick the text-message box, we also keep a record of your consent: the wording you agreed to, the time, the page you were on and your IP address.

What your browser hands us

Ordinary technical information that every web server receives: your IP address, browser type and version, the pages you looked at and when, and the page that referred you. It is used to serve the site, keep it working, and understand which pages people actually read.

Where you came from

If you arrive from an advertisement, a search result or an email, the campaign parameters on that link are read and held in your browser for the length of your visit, then attached to a quote request if you send one. Those are the utm_source family and the click identifiers advertising platforms append, such as gclid, fbclid and ttclid. They tell us which advertising is worth paying for. They do not tell anyone else who you are.

What our host collects

This site is hosted on WordPress.com, operated by Automattic Inc. Automattic runs its own traffic statistics and sets its own cookies to do it, independently of anything we configure. That processing is governed by Automattic’s privacy policy as well as this one. We see the resulting statistics in aggregate.

Why we collect it

To contact you about the quote you asked for.
To send the right person to the right address at the right time, with equipment sized from what you told us.
To keep a record of what was quoted and what was agreed.
To understand which pages and which advertising bring us real inquiries.

That is the entire list. We do not build profiles, and we do not use your information to make automated decisions about you.

What we do not do

We do not sell, rent or trade your information. Not to other contractors, not to lead brokers, not to anyone. The measurement tools listed below receive only what is described there.
We do not add you to a marketing list because you asked for a quote. Asking for a price is not subscribing to anything.
We do not collect payment details on this website. There is nothing to buy here.
We measure how the site and our advertising perform. What the measurement tools receive is listed below.

Cookies and similar technology

We use Google Tag Manager to load our measurement tools, and those tools set their own cookies to understand how the site is used. Our advertising platforms set cookies to measure which advertising led to an inquiry. The campaign parameters described above are held in your browser’s session storage, not in a cookie, and they are gone when you close the tab.

Our host, Automattic, sets cookies for its own traffic statistics and for the operation of the platform, and WordPress sets a cookie if you ever log in to the site. Blocking cookies in your browser will not stop you reading anything here or sending a quote request.

Who else ever sees it

A short list, and each of these only gets what it needs to do its job:

Automattic Inc., which hosts this site and delivers the quote form to our inbox.
HighLevel (the LeadConnector app), our customer-relationship and phone system, which stores your request and the record of your text consent, and carries our calls, texts and emails to you.
Google, which provides Tag Manager and the analytics that tell us how the site is used. Its tools receive the pages you view here, with your IP address, browser details and any Google ad click identifier.
Meta, which measures whether our advertising led to an inquiry. When you send a quote request, our server tells Meta that a request came in, with your name, email address and town in hashed (scrambled) form, plus your IP address, browser details and any Meta click identifier, so Meta can match the request to an ad. Meta receives the hashed values, not the plain text, and your phone number is never sent to Meta. Meta’s pixel on this site also records the pages you view, with your IP address and browser details.
Our email provider, which carries the message.
The licensed Wisconsin plumbing contractor doing your installation, who receives the address and scheduling detail needed to do the work.

Beyond that, we disclose information only where the law requires it, or where you ask us to.

Calls, texts and email

The quote form asks you to agree that we may send you text messages about your request. Consent is not a condition of purchase, and message and data rates may apply. We also call and email you about the quote you asked for. Reply STOP to any text, say so on any call, or tell us through support@zerograinwater.com, and we stop. We contact you about your own inquiry, not about anything else.

Your mobile number and your text consent stay here. No mobile information, and no consent you give to be texted, is ever shared with, sold to, or rented to a third party or an affiliate for their marketing or promotional use. Nothing about the text messages you agree to receive is passed on for anybody else to use. The only parties who ever touch your number are the providers listed above who are needed to deliver our own message to you, and they may not use it for anything else.

Text messages from us are about the quote you asked for, and nothing else: confirming the call, sending the quote, following up on it, and telling you when the plumber is on the way. We do not text marketing, which is the same promise the consent box makes and the same one the terms make. Message frequency varies with your job. Message and data rates may apply. Reply STOP to any message to stop them, or HELP for help. Carriers are not liable for delayed or undelivered messages.

How long we keep it

Quote requests are kept for as long as we need them for the job and for our ordinary business records. Where a contract was signed, the record is kept for as long as the law and the warranty require. Everything else we will delete on request.

Your choices

Send a request through support@zerograinwater.com and you can ask us to:

tell you what we hold about you;
correct anything that is wrong;
delete it, except where a record has to be kept for a contract already signed;
stop contacting you.

We will not charge you for any of that and we will not make you create an account to ask. If you are a California resident, note that we do not sell or share personal information as those terms are used in the CCPA, so there is no opt-out to exercise.

Children

This site is meant for adults arranging work on a home. It is not directed at children, and we do not knowingly collect information from anyone under 13. If you believe a child has sent us something, email us and we will delete it.

Security

The site is served over HTTPS, and quote requests travel encrypted from your browser to our host. No system is perfect, and we will not pretend otherwise. What we can promise is that we do not keep what we do not need, and that the people who see your details are the ones doing the work.

Changes to this policy

If what we collect or what we do with it changes, this page changes and the effective date at the top moves. Material changes will be obvious rather than buried.

Contact

Questions about this policy, or a request about your own information, go through support@zerograinwater.com. Our terms and conditions cover use of the website itself.

This policy is written in plain English to describe what this business actually does with your information. It is not legal advice, and it does not replace advice from a Wisconsin attorney about your own circumstances.

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