The process, end to end
From the quote to zero grains
Four stages: a free quote visit at your kitchen table, sizing from your measured water, installation by licensed Wisconsin plumbing contractors, and a retest that has to read zero. Here is what each one involves, in order, so you know exactly what you are agreeing to before you book anything.
Stage one: the free quote visit
The visit takes about an hour and happens at your kitchen table. It opens with a water test on your own tap, run in front of you, so the number everything else depends on is one you watched land rather than one you were told. On a private well we read iron as well as hardness, because iron changes what the system has to be.
You leave with a one-page itemized quote: the equipment, the installation, and the total, written out. It is good for 30 days. Nothing about it requires a decision that evening, and no one will ask you for one.
If you do sign, Wisconsin law gives you three business days to cancel a sale made in your home. We hand you two copies of the cancellation notice, in writing, before we leave. That is your right, not a courtesy, and any company working at your kitchen table owes it to you.
Stage two: sizing and specifying
A softener is rated in grains of capacity, and picking the right one is arithmetic on four numbers: your measured hardness, your iron, your household size, and your peak flow. Missing in either direction has a cost, which is the whole reason the test comes first. The softener page works through each of the four.
Every piece of equipment is named on the quote by make and model, so you can look up its certification yourself. We install only equipment certified to NSF/ANSI 44, 42 or 58 depending on the component, and naming the model is what turns that from a claim into something you can check.
Stage three: installation day
Installation is a separate visit, scheduled after the quote, on a date you pick. It is done by licensed Wisconsin plumbing contractors working under a responsible master plumber, and a permit is pulled for the job. This matters more than it sounds: a softener ties into your main line ahead of the water heater and needs a drain, so it is plumbing work under the state code, not an appliance dropped in a corner.
Plan on a morning. Water is off for part of it. Before anyone leaves you get walked through the bypass valve, the salt lid, how much salt to add and how often, and what the display is telling you. On roughly 8-grain city water, figure a 40-lb bag every six to eight weeks for a family; on a 20-plus-grain well, closer to a bag every two to four weeks. If a reverse-osmosis unit is part of the job, its pre- and post-filters change every six to twelve months and the membrane every three to five years.
Stage four: retested to zero, then paid
Softener installs end with the same test they started with. Same kit, same tap, and this time the reading should be zero grains. You watch that one too. If it does not land at zero, the system is not finished being set up, and the visit is not over.
Final payment comes after the system is installed, running, and verified in front of you. Not at the kitchen table, not on signature, not before anyone has seen it work. The retest is what the invoice is for.
What to have ready, and what to ask anyone
Two things make the quote visit go faster. Know where your main shutoff and water heater are, since the install location follows the plumbing. And if you are on a private well, dig out any lab results you already have.
These questions are worth asking every company that comes to your house, not only this one:
- Who is doing the installation, and are they licensed Wisconsin plumbing contractors?
- Is a permit being pulled for the job?
- What make and model is on the quote, and what is it certified to?
- Is the quote itemized, and how long is it good for?
- When is payment due, and what happens if the retest does not read zero?
Softening is mineral removal, not a health or safety treatment, and we will never market it as one. On a private well, the state-certified lab tests for bacteria and nitrates are a separate matter and not something we sell.
Three things you get in writing
“Trust us” isn’t a policy. These are.
Every one of these is a document you can hold before you owe anything.
Stage one is free and takes about an hour.
Get a quote
Free, at your kitchen table
Book stage one
The test and the quote, at your kitchen table, for nothing.

- We test. Hardness, iron, chlorine and TDS, read on the spot in front of you. Nothing leaves for a lab.
- We quote. One page, itemized, good for 30 days. Take it, compare it, sleep on it.
- A licensed plumber installs. Its own scheduled visit, permits pulled. A morning’s work.
- We retest to zero. On a softener install, the same test again, and you watch the number land.
In writing, before you sign: Wisconsin’s three-business-day right to cancel an in-home sale, no final payment until the system is installed and verified, and the complete written warranty. Terms apply.